The World Of High Fashion Finally Has Its Answer To Amazon

To give you an idea of the kind of customer LVMH is after, all you need to look at is Louis Vuitton’s new $2,900 Android Wear smartwatch. The French company, which owns brands like Dior, Fendi, Givenchy and Prada in addition to LV, is the epitome of luxury. And now, with 24 Sèvres, LVMH has what it hopes can become the main online destination for high-fashion shoppers. CEO Eric Goguey says the site is designed to be the web version of Le Bon Marché, an iconic retail space often described as the most selective department store in Paris. The main idea, he says, is to offer an experience that feels seamless and exclusive. There’s even personal shoppers who will video-chat with customers and guide them through their purchases. Contrary to rumors, 24 Sèvres won’t just sell products from LVMH-owned brands, of which there are 70. People will also find clothes, footwear and leather goods (bags, backpacks, etc.) from outside designers such as Balenciaga, Gucci, Balmain and Stella McCartney. Others like Nike and Adidas will have a presence on the site as well, but their products won’t be general releases — think limited-edition Cortez shoes, Kanye West’s Yeezy collections and more. Read more at Engadget.