WRANGLER GOES TO WHATABURGER | NEW BRAND COLLABORATION

Wrangler has ordered in at Whataburger with the announcement of an upcoming collaboration between the iconic Western-wear brand and the Texas-founded burger giant. In a twist on the farm-to-table, the new brands seek to take things ranch-to-rack by blending the heritage of Wrangler’s classic denim with the nostalgia of Whataburger’s fan-favorite menu items. The collection delivers a mouthwatering combo of designs: WhataCollab.

The pairing of two quintessential Texas brands unites them over their shared history of shaping the Lone Star State for over 70 years. Both are celebrated for their authenticity, quality, and unmistakable spirit.

From iconic denim to tasty tees and hamburger-inspired hoodies, Wrangler x Whataburger captures laid-back Texas style while serving up a fun and zesty flair. Get ready to bring the heat with knock-out pieces such as the Sun Wash Western Shirt, High Rise Flare Stripe Pant, and Retro Jeans, all offering a unique yet effortless Western vibe that’s perfect for the upcoming rodeo season and summer ahead.