by Stephen Garner
Dale Earnhardt, Jr. for Wrangler

American denim company Wrangler will host its second annual “Jeansboro Day” at the company’s headquarters on Wednesday, October 19, celebrating the role of the region’s textile community in transforming the American blue jean into an international icon.

The celebration will include a discussion panel on “Wrangler’s Racing Heritage,” featuring NASCAR superstar and Wrangler endorsee Dale Earnhardt, Jr. together with NASCAR team owner Richard Childress; a special appearance by internet sensation Jimmie Cox, the Texas utility worker hailed around the world as the “hardest worker ever;” and the unveiling of new, commemorative public art installations. In addition, Greensboro Mayor Nancy Vaughan will present Cox with the Key to the City for the duration of Jeansboro Day.

Jeansboro Day festivities will kick off at 9:30 a.m. Shortly after, Earnhardt and Childress will discuss Wrangler’s historic relationship with NASCAR racing, including the blue and yellow #3 Wrangler car driven by the legendary Dale Earnhardt, Sr. Following the panel, a commemorative lifesize jean statue for Dale Jr. will be officially unveiled and signed by the North Carolina native.

“Jeansboro Day is a way for Wrangler to recognize the special place this community occupies in the history of the American blue jean,” said Craig Errington, vice president of marketing at Wrangler. “We’re proud to honor a North Carolina legacy that has had a global impact, and share our story with the world.”

In addition to honoring the region’s historic contributions to apparel manufacturing and design, Jeansboro Day promotes awareness for Wrangler’s local nonprofit efforts and partners including Designs to Fight Hunger/Triad Holiday Food Drive in support of the Salvation Army, the upcoming Great American Music Series with Arts Greensboro, Greensboro Science Center, Greensboro Children’s Museum, and Carolina Theatre.