Delta Lands' End
by Brian Lipton
Delta Lands' End
Image courtesy of Lands’ End

Delta Air Lines is partnering with global lifestyle brand Lands’ End to provide new uniforms for approximately 60,000 employees worldwide. Designs for the uniforms will be unveiled on October 18 in an exclusive event in Atlanta.

Lands’ End will manufacture and supply uniforms designed by Zac Posen for above-wing Airport Customer Service ticket and gate agents, Delta Sky Club and In-Flight Service employees. The company also drew inspiration from Posen’s designs and color palette to create uniforms for the airline’s below-wing Airport Customer Service, Delta Cargo, Ground Service Equipment Maintenance and Delta TechOps employees.

The new collection also stems from ideas from Delta’s Cross-Divisional Uniform Committee (CDUC) to represent the voices of employees in concept, design and supplier reviews and provide feedback to the design team and suppliers.

“Lands’ End brought us innovative designs and fabrics, and their team was truly passionate about creating the most functional, high-quality uniform pieces. Throughout the design process, they listened to our needs through job shadows and focus groups. Beyond the wealth of knowledge that Lands’ End brings, they have an amazing corporate culture that mirrors Delta’s of caring both for the customer and the employee,” said CDUC member Chad Holmes.

“The new uniform collection will be a strong brand statement and builds on our team members’ sense of pride as they serve our customers around the world,” said Gil West, Delta’s senior executive vice president and COO. “Fit, form, function and style are all integral to the uniforms for Delta people, and Lands’ End is the right partner to deliver on these things.”

Adds Joe Ferreri, SVP of Lands’ End Outfitters: “This exciting project has leveraged the strengths of the Lands’ End team with the thoughtful and meticulous attention to detail they have put into the fit, function and design of the below-wing apparel collection to support the uniform needs of Delta.”

Following the uniform reveal next week, Lands’ End will begin crafting final uniform prototypes for Delta’s 1,000 wear testers, who will be sporting the uniforms on the job in December through March 2017. Wear testers will identify any changes needed to improve fit, form or function before the final garments are produced. The new uniform collection is slated for rollout in early 2018 to all above-wing and below-wing employees.