Wrangler has partnered with the Bob Marley family to launch a limited-edition apparel collection as a nod to the late musician.
The Wrangler x Bob Marley collection embodies Marley’s distinct sense of “casual cool” style and attitude, featuring a wide range of colorful, stylized prints, retro graphics, photographs of Marley, and bespoke patches inspired by several of his live albums as well as other elements of his life.
The collection was created through a yearlong collaborative process with the Marley family in celebration of what would be the icon’s 75th birthday in 2020. The 11-piece collection features heavy reggae influences and revivals of Marley’s favorite Wrangler styles, including one men’s and one women’s denim jacket, four men’s and three women’s tees, and two unisex lasered shirts.
“Bob Marley is fondly remembered as someone who was strong and true to his convictions – qualities that are inherently connected to the Wrangler brand’s ethos,” said Holly Wheeler, vice president of global brand marketing at Wrangler. “Wrangler is honored to have worked with the Marley family over the past year to design a unique collection that commemorates a music icon who has inspired generations of people through his commitment to fierce idealism and powerful songwriting.”
“Collaborating with Wrangler allowed us to create a collection that we feel truly embodies my father’s spirit and preserves his memory. It was a natural fit because we know how much he loved Wrangler,” added Cedella Marley, daughter of Bob and Rita Marley.
In celebration of the Wrangler x Bob Marley collection, Wrangler will donate $25,000 to the Bob Marley Foundation, a Jamaican nonprofit organization focusing on education, music and culture, environmental protection, and the health and well-being of the Rastafarian community.
The full collection, which retails between $29 and $129, is now available on wrangler.com. bobmarley.com and amazon.com.