Y-3 AND REAL MADRID PRESENT COLLABORATIVE MATCHWEAR COLLECTION
Y-3 and Real Madrid have collaborated on a new Matchwear collection, which follows up on the two brands’ collaborative travel collection from earlier this year. Fusing elegance and tradition, Y-3 and Real Madrid’s new premium range combines fashion with the pinnacle of sport. The aesthetic vision centers on a signature rose motif inspired by the early days of Adidas’s collaboration with Yohji Yamamoto when roses were the graphic of choice and became the renowned fashion designer’s iconic signature.
The collection is highlighted by a purple fourth kit for the Real Madrid Men’s and Women’s teams, constructed with moisture-wicking HEAT.RDY technology to keep players feeling dry while performing on the biggest stage. Story and identity come together in the Matchwear kit through the colors of Real Madrid, where purple is a key shade within the club’s DNA. In addition to the fourth kit, the collection features two goalkeeper kits – one in black and one in orange – and a white pre-match selection, including a top, a pair of shorts, and an anthem jacket.
Y-3 has also curated a selection of standout fanwear items, perfectly encapsulating the label’s savoir-faire. These include a T-shirt, hoodie, cross-body bag, cap, and scarf.
Alongside the collection, Y-3 and Adidas are set to introduce a special edition Predator boot and Goalkeeper gloves.
The campaign, shot by London-based photographer Gabriel Moses, features present-day Real Madrid icons Naomie Feller, Jude Bellingham, David Alaba, and Misa Rodríguez.
The Y-3 for Real Madrid Matchwear Collection drops March 27th and will be available globally at adidas.com/y-3, in-store, Real Madrid Official Stores, shop.realmadrid.com, and select retailers.
