by Stephen Garner

As a living example of the company’s sustainable philosophy, Zegna is partnering with Green Pea to create a new shop-in-shop at the world’s first Green Retail Park in Turin, Italy, which showcases some of the most sustainable fashion luxury brands.

With a 200 square-meter space, the Zegna shop features an exclusive selection of its most iconic products, including the #UseTheExisting project, its sustainability-focused line. Launched with the Ermenegildo Zegna XXX fall/winter 2019 collection, #UseTheExisting embodies the brand’s pledge to use more and more natural and technical fabrics developed with innovative processes from pre-existing and post-consumer sources with the aim to make the dream of zero waste possible.

“In an ever-changing world, luxury companies can simply adapt to changes or choose to be a positive force in driving these changes,” said Gildo Zegna, CEO of Ermenegildo Zegna. “Our responsibility is to leverage our past to build a better present and future. This carries over into everything we do, following our founder’s legacy. I’m very pleased that Zegna is part of the Green Pea project, partnering with Oscar Farinetti who shares the same sustainability ethos with us.”

Zegna’s offering within Green Pea will also include an exclusive made to measure brand experience featuring a unique selection of products and textiles, such as ACHILLFARM wool that comes directly from the brand’s own farm in Australia, and 12MILMIL12 woven from its luxurious, superfine Australian wool.

Moreover, Zegna offers Green Pea’s customers a selection of handmade products developed in collaboration with the San Patrignano community and an exclusive new range of Oasi Zegna cashmere plaids made with #UseTheExisting fabric.

Beyond its products, customers will also have the opportunity to experience Oasi Zegna first-hand in a scaled-down version of the nature park thoughtfully replicated outside its original environment: a walking pathway showcasing a total of 14 different botanical species on the building’s terrace, mapping out the history of the brand’s green lung, Oasi Zegna.