2016 Will Be The Year Of Conversational Commerce
Should messaging incumbents each provide their own conventional app store, where users can browse recommended partners, a la Snapchat Discover or Slack’s App Directory? And should these conversational services rely exclusively on distribution from popular messaging apps, or should these services be accessed in-context through data detectors or through a dedicated expansion interface, as in Facebook Messenger? Discovery of discreet conversational services becomes less of an issue if users are slowly trained to think and type more like programmers. That is, the more that users get frustrated expressing themselves in complete sentences, and the more technically sophisticated they become, the more likely they are to warm to the efficiencies of the command line. Read more at Medium.
