Adidas To End IAAF Sponsorship Deal Early In Wake Of Doping Crisis

by MR Magazine Staff

Adidas, the IAAF’s biggest sponsor, has told athletics’ world governing body it is to terminate its sponsorship deal four years early. The sportswear giant informed the IAAF of its decision – understood to be a direct result of the doping scandal sweeping the sport – last week. Sources say the move will cost the IAAF and its commercial partner Dentsu tens of millions of dollars in revenue. It is sure to come as a major blow for embattled president Lord Coe. Neither Adidas nor the IAAF – the International Association of Athletics Federations – confirmed the split but both issued short statements. Read more at BBC.