2020 – It’s A BlockBuster Year, Is That Why The Brand Decided To ‘Check In’?

It was the tweet few were expecting, but when the video rental brand Blockbuster tweeted for the first time in 6 years it was met with some humorous reactions. Dominos Pizza gave a warm welcome on Twitter, responding with “ You & I used to have some wild Friday nights back in the day” Now TV responded “Welcome Back…we’re the new you!” complete with a sinister Games of Thrones GIF of a raised glass. Most telling was the response from Airbnb who ‘welcomed back’ their friend. Whilst Twitter was alight with many highlighting they still had outstanding rental fees due to Blockbuster, which ceased trading in corporate stores in 2014, the real reason for their return was a brand partnership with the holiday and home letting giant. Read more at Forbes.