52% Of Online Apparel Shoppers Turn To Amazon

More than half (52%) of apparel shoppers who bought clothing online in the last six months said they shopped at Amazon, according to a survey of 1,500 U.S. shoppers from digital marketing agency CPC Strategy. Nearly half (47%) of shoppers gravitated toward retailer or brand websites. Men were more likely to shop Amazon, while women were more likely to buy from a retailer’s website, according to the survey. Of those who bought apparel on Amazon, 31% said it was because of its fast and free shipping, 26% cited their preference to shop for apparel on mobile, 25% cited low prices, and 20% said they value the ability to filter products, according to the report. Shoppers, however, aren’t turning to Amazon for high fashion or high quality. More than half (54%) look for casual apparel like jeans and sundresses, and between 25% and 30% of shoppers look for athletic wear, outerwear, loungewear, and basics. “The biggest takeaway for retailers is this: If you can’t compete with free shipping or low prices, then you need to have a unique brand or high-quality product,” according to the report. Read more at Retail Dive.