9DCC ANNOUNCES POP-UP EXPERIENCE IN NEW YORK CITY
Following its reveal in Paris in February, 9dcc, the crypto-centric luxury fashion label, will open a pop-up experience/shop in New York City’s SoHo neighborhood, coinciding with NFT NYC, April 3rd to 5th, 2024. Attendees will experience firsthand the ‘Networked Products’ that blend 9dcc’s cutting-edge technological craftsmanship with style. “Collection 01” is the first full fashion collection to make its debut “on-chain.” This unique experience signifies the brand’s commitment to revolutionizing the intersection of high fashion and emerging technologies, making it a must-attend event for innovators, fashion enthusiasts, and the crypto community.
9dcc caters to the “crypto mob,” a unique blend of digital pioneers and fashion risk-takers who advocate for decentralization and digital sovereignty. While traditional luxury brands overlook this emerging aspirational and crypto-centric demographic, they trust 9dcc’s approach. 9dcc aims to empower this community with a unique lifestyle aesthetic. Collection 01 is inspired by mob-life narratives from iconic pop culture media, including The Godfather, Goodfellas, The Sopranos, and Boyz n the Hood; however, instead of glorifying its darker themes, 9dcc seeks to romanticize the complexities of revolution and disruption. The shop will include more than 60 pieces that merge high-end craftsmanship with digital innovation, embodying the brand’s ethos of “Luxury Disruption.”
Visitors will be able to interact with the visionary ecosystem inside 9dcc—including meeting the influential founder of the brand, who goes by the mononym gmoney—and dive deep into exclusive discussions with industry leaders about the future of fashion and blockchain technology across several days of networking, socializing, and connecting.
Recognized as “Phygital Brand Of The Year” during The 2024 World Economic Forum in Davos, 9dcc (@9dccxyz) is a crypto-native luxury house and lifestyle platform redefining the way the fashion industry moves. The brand embodies a new canvas for the luxury sector where perceived value has been decentralized and covetability is built through transparency in ownership. The brand’s curation of distinctive and tasteful elements for its collections is coupled with the integration of forward-thinking chip hardware and revolutionary thinking in application. Through 9dcc, gmoney promises an evolved and bespoke designer range and one-of-a-kind experiences that connect two universes in an undeniably modern way and tells of the future of fashion and society as a whole.