A BATHING APE PARTNERS WITH HIGHSNOBIETY AND BORED APE YACHT CLUB

by John Russel Jones Sep 27, 2023



A Bathing Ape (BAPE), the renowned Japanese streetwear brand currently celebrating its 30th anniversary, has partnered with media pioneer and brand Highsnobiety on a new collection.

This fourth collaboration between BAPE and Highsnobiety includes 19 pieces and offers a matching uniform from co-branded baseball caps to limited-edition sneakers, utilizing three neutral hues; ivory, beige, and charcoal. The collaboration draws inspiration from the STA logo, from BAPE’s first footwear collection introduced in 2000. The shooting star graphic has stuck with the brand ever since its first-ever BAPE STA sneaker release and can be seen across this collection. The beige Bapesta x Highsnobiety sneakers blend classic BAPE designs with a contemporary neutral beige colorway and premium materials, resulting in stylish and versatile shoes that can elevate any outfit. The styles provide the highest quality materials with timeless Japanese heritage and combine comfort and style seamlessly with soft cotton blend fabric, tapered fit, and BAPE and Highsnobiety branding.

Renowned UK rapper Sainté is the face of the new campaign, with the creative storytelling referencing the iconography from BAPE’s 30-year heritage.

The Highsnobiety x BAPE capsule collection became available on the Highsnobiety iOS App and Highsnobiety Shop today.

Ape 2.0

BAPE is also partnering with Yuga Labs’ Bored Ape Yacht Club (BAYC), the two brands’ first collaboration. Bored Ape Yacht Club is an industry-leading collective in web3. Together, the two brands have reimagined iconic designs from BAPE’s archives to usher in a return to the golden age of streetwear collecting. The partnership offers BAPE Heads and BAYC members exclusive access to apparel and accessories that reflect their shared appreciation for laid-back opulence and irreverence.

Rejecting the overexposure of modern streetwear collaborations, the two brands brought the assortment to life through extremely limited quantities and a dedicated focus on their community members. The collection makes its world debut November 4th in Hong Kong during ApeFest, BAYC’s annual, global community event. Honoring the days when BAPE T-shirts were sold exclusively to friends, the collection will launch to the BAYC community first, where members can purchase in-person during ApeFest, or online with token-gated access. Then, the collection drops exclusively for BAPETAVERSE members online. Finally, in December the collection will be released at BAPE STORE and BAPE.COM globally, where the public can access the collaboration.

The collection will also be open to public ticket-holders for a short window during the Yacht Club Open House on November 5th, where for the first time ever BAYC will host an interactive experience that will be accessible to everyone; creators, collectors, and the crypto-curious. Those who purchase tickets to the Yacht Club Open House will be able to access the limited-edition apparel and accessories, while supplies last. For more information, including how to purchase tickets, visit Openhouse.boredapeyachtclub.