A$AP ROCKY WAS HONORED AS A CULTURAL INNOVATOR AT THE 2024 FASHION AWARDS

The British Fashion Council is delighted to announce that rapper A$AP Rocky was honored with the Cultural Innovator Award at this year’s Fashion Awards at the Royal Albert Hall in London. The award celebrates a leading innovator and image-maker in the entertainment industry who has had a profound impact on the fashion industry and wider culture over the past year.

Rocky is regarded as a fashion icon and has been a part of many high-profile commercial campaigns, including Bottega Veneta, Calvin, Gucci, and Dior. His creative agency AWGE has launched partnerships with brands such as Marine Serre, Amina Muaddi, Selfridges, and JW Anderson. In June 2024, the rapper made his Paris Fashion Week debut with his highly anticipated show “A$AP Rocky: AMERICAN SABOTAGE.”

Ahead of the ceremony, Caroline Rush, Chief Executive of the British Fashion Council said, “We are thrilled to honour A$AP Rocky with the Cultural Innovator Award tonight. Rocky has had a resounding impact on the creative industries and popular culture this year – from his Paris Fashion Week debut to designing the retro-futuristic neighbourhood in the Moncler’s The City of Genius in Shanghai. Through these collections and the promotion of his upcoming album Don’t Be Dumb, he has firmly positioned himself at the intersection of culture and innovation. We are also incredibly grateful for his continued support of UK designers and retail.”