by Stephen Garner

Abercrombie & Fitch GROOMINGAmerican lifestyle retailer Abercrombie & Fitch has launched a new grooming line for men. The collection, which includes products such as shaving cream and beard oil, was developed by A&F’s in-house personal care team.

Abercrombie & Fitch was founded in 1892 as a sporting goods emporium, but it also carried items such as grooming tools, fragrance bottles, and vanity cases. The new line covers each stage of a man’s facial shaving routine, in a four-step kit, making the grooming routine an easy one-stop shop.

The new four-piece grooming line includes a cooling shave tonic, a hydrating shave cream, a moisturizing shave balm, and a conditioning beard oil – all with a goal to leave skin nourished and moisturized, and beard’s conditioned, all with a fresh and woody aroma.

The collection is online and in select stores now.