ACTOR JOEL KINNAMAN NAMED FACE OF SWEDISH WATCH BRAND CARL EDMOND

Actor Joel Kinnaman has been named as the face of Swedish watch brand Carl Edmond. The brand, which was launched September, was honed through a collaboration of two of the industry’s most respected names, Swiss watch designer Eric Giroud and his protégée Adrian Glessing.

The unique design of Carl Edmond watches stems from Giroud and Glessing’s expertise in pairing elegant minimalism with distinct, asymmetric features and pastel tones inspired by Swedish furniture of the 1960s and 1970s. The leather used for the wristbands is Swedish Tärnsjö, a 140-year-old institution that stands among the remaining 5 percent of tanning houses worldwide that still uphold the legacy of an environmentally friendly vegetable-based tanning tradition.

The watches themselves utilize Swiss quartz movement and sapphire crystal presented in two classically Scandinavian shapes: the round, elegant Ryolit, and the square, boldly inventive Granit. And the watches’ galvanized dials come in a beautiful array of colors, including white, black, gunmetal, cameo, navy and limed spruce.

“Carl Edmond is an adventurer, an explorer, a vagabond and a diplomat living a life extraordinary to the fullest deluxe.” says company founder Ali Nouri. “I’d love to be more like Carl.”

The Swedish-born Kinnaman currently stars in the TV series “Altered Carbon” and is best known for his roles as Will Conway in “House of Cards” and Stephen Holder in “The Killing.” His film credits include “RoboCop” and “The Girl with the Dragon Tattoo”.

“If I was stranded on a deserted island and could bring one thing only. I would bring Carl Edmond,” says Kinnaman. “And if it was the other way around. I would beg Carl to bring me.”