7 For All Mankind has unveiled its spring/summer 2021 campaign featuring the French-American model Camille Rowe and actor/model Keith Powers, known for his standout roles in The New Edition Story and Straight Outta Compton. The denim brand says that its new campaign’s concept captures the optimism of spring/summer by uniting the cast under a bright hopeful sky.
Shot by photographer Dan Martensen, the images spotlight the denim brand’s California roots. With the goal of bringing hope and confidence to the season, graphic architectural elements frame 7 For All Mankind’s newest collection, underscoring the product details and cast’s portraits which are always on the move.
7 For All Mankind’s spring/summer collection features classic denim and ready-to-wear looks. Capturing the trend of the season, the women’s silhouettes revolve around the brand’s most popular fit, the High Waist Cropped Straight, as well as clean white denim, sustainability denim, color treatments, and vintage-inspired fits. The men’s line introduces the brand’s newest innovation and its softest jeans to-date, Left Hand Denim, alongside sustainable and cashmere-infused denim.