Luxury Italian brand Ermenegildo Zegna has unveiled the newest chapter of its ‘Defining Moments’ campaign, as actors Javier Bardem and Dev Patel move from Los Angeles to Madrid in a spirited exploration of divergent realities. The focus of the fall/winter 2018 campaign passes from everyday moments that make us smile to the powerful role of banter and camaraderie among friends.
In a lively and transparent exchange, the kindred union of the two men is fueled by irony, positivity and easy conversation. Dressed in Luxury Leisurewear and Ermenegildo Zegna Couture XXX, the fresh aesthetic combines functional elegance with style, defining a contemporary metropolitan wardrobe where the ease of casualwear meets the attention to detail and precious finishings of couture tailoring. A fitting mix to accompany the playful mischievousness of the protagonists.
The campaign is once again shot by internationally acclaimed filmmaker and photographer Craig McDean. This time, in Javier Bardem’s hometown of Madrid where Dev Patel has arrived unexpectedly for a visit. Against the colorful backdrop of Madrid’s elegant boulevards, lush parks and contemporary museums, McDean captures the witty interplay between the two award-winning actors by means of an amusing sequence of lighthearted adventures.
Watch one of the new campaign videos below.