ADIDAS MAKES MUSIC WITH BAD BUNNY IN NEW CAMPAIGN

Following the successful launch of the yellow Ballerina silhouette, Adidas Originals and Bad Bunny have introduced two new colorways, Core Black and Off White.

The campaign has decided to celebrate the spirit of dance by capturing moments of joy. These moments are expressed in a series of beautiful campaign images shot in Puerto Rico and feature recording artist and actor Bad Bunny. Through photos, Adidas has aimed to utilize the universality of music and of moment.

Featuring premium suede overlays on the toe and heel, a sleek silhouette, and bungee-cord laces for a secure fit, the design is elevated with unique “Benito” branding near the three stripes and a special sizing tag honoring past adidas collaborations. The Ballerina blends modern style with performance heritage, taking cues from the iconic adidas Taekwondo model designed for elite martial artists in the early 2000s.

The Bad Bunny Ballerina in Core Black and Off White will be available on the App, and at select retailers globally on April 12, 2025, retailing for $120 USD.