Advertising Age: Where Do Millennials Love to Shop? Hint: It’s Based in Bentonville, Ark.

“Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers,” says Walmart’s VP of consumer insights and analytics Matt Kistler. And, according to InfoScout, Millennials rank Walmart higher than Target, Costco, Kroger, Whole Foods or Trader Joe’s. Read more at Advertising Age.