AFTERPAY UNVEILS ‘DROPSHOP’ PROGRAM

Afterpay, a leader in “Buy Now, Pay Later” payments, has launched ‘The DROPSHOP by Afterpay.’

This new global platform unlocks exclusive access to limited-edition merchandise, offers, and experiences that are only available with Afterpay. The DROPSHOP will connect Afterpay’s millions of customers with the best brands and retailers in the world – giving shoppers instant access to exclusive items. 

The first drop, in partnership with Finish Line, will give U.S. Afterpay consumers early access to a limited-edition Nike Air Max 90 sneaker in a black, orange, and silver colorway.  Shoppers can try on the sneakers virtually via a new Snapchat augmented reality (AR) lens- and use Afterpay to purchase the shoes in just a few clicks through finishline.com.

“From day one, Afterpay has partnered with the best brands in the world to give our consumers access to the things they love without sacrificing financial control,” said Geoff Seeley, chief marketing officer at Afterpay. “We have an inherent understanding of how Millennials and Gen Zers shop, and we know that drop culture is a key interest for them. With The DROPSHOP, we are pushing the boundaries on how these consumers shop bringing them the latest and most innovative technology that paves the way for the future of shopping.”

“We are thrilled to offer Snapchatters a new AR try-on Lens experience and kick-off Afterpay’s first-ever DROPSHOP program,” added Stephen Anderson, senior creative strategist at Snap Inc. “The near-limitless possibilities of AR make it a perfect format for product drops like this, and our innovative partnership with Afterpay brings Snapchatters a whole new way to shop. We look forward to our community enjoying the exclusive Nikes – both in AR and in real life.”

The Nike Air Max 90 will be available to customers using Afterpay at Finish Line April 27th through May 2nd for $120 plus tax and shipping, while supplies last.