Clarks has enlisted stars Alexander Skarsgård and Freida Pinto as the faces of its new autumn/winter 2019 global campaign. For the campaign, Clarks asked Skarsgård and Pinto to share their comfort story, in cities most meaningful to them.
Skarsgård, styled by George Cortina, was shot in his hometown of Stockholm, by photographer Mikael Jansson. His shoot featured the Desert Boot, Ronnie Walk, Clarkdale Gobi, Trace Quest, and Batcombe Lord. Pinto was shot on location in London, a city she fell in love with and the urban environment where she feels most comfortable, by photographer Cory Tran and styled by Elizabeth Saltzman. She can be seen wearing the Desert Boot, Clarkdale Arlo, Pure Viola, Sense Lula, Tri Spark, and Trace Pine. Campaign imagery captures the idea that we do not need to sacrifice comfort for style but can experience both — 24 hours a day, 7 days a week, 365 days a year.
Golden Globe, Emmy, and SAG winner Alexander Skarsgård has a longstanding fondness for Clarks’ most iconic style — the Desert Boot.
He recalled his first pair, saying, “The Gallagher brothers of Oasis wore them, so naturally, I had to get a pair. I remember thinking they looked too clean when I got them, so I asked my dad to run over them with his car. He went back and forth a bunch of times, so they’d look aged and worn.”
“Authenticity, style, and comfort have always been core attributes of the Clarks brand and we wanted to bring this to the forefront of our marketing for autumn/winter ’19 with key ambassadors of the brand,” said Tara McRae, chief marketing officer at Clarks. “Alex and Freida were organic choices to serve as the faces of our campaign, given their existing affinity and history with the brand dating back to their childhoods.”
The campaign rolls out globally today across various media platforms, featuring styles available on Clarks global e-commerce sites and in multi-brand retailers starting now. Skarsgård and Pinto will continue their partnership and will return for the spring/summer 2020 Clarks campaign.