ALICIA KEYS TO PERFORM LIVE ON VALENTINO’S INSTAGRAM

Maison Valentino will be hosting an exclusive live performance by Alicia Keys on its Instagram @maisonvalentino this afternoon.

This is the first of a series of live performances that will take place on the luxury Italian brand’s Instagram by renowned singers and poets.

Opening with 15-time Grammy Award winner Alicia Keys and moving to the poetry of Rupi Kaur, this new initiative will take over the Maison’s Instagram Stories live, with the goal to entertain and connect the Valentino community in a time of social distancing.

These performances make up #ChezMaisonValentino: A project that “includes the values of beauty, joy, fantasy, passion, inclusion, and romanticism that are at the foundation of the Maison,” the brand said in a statement.

Tune in on Friday, April 17th at 1:00 pm PST/4:00 pm EST for the first performance by Keys.