by Brian Lipton

Photo_Alessandro_LocatelliRossignol Group, one of the world’s leading skiwear companies, has appointed Alessandro Locatelli as Chief Executive Officer of its new Rossignol Apparel Group, which will debut its new high-end sportswear lines next year in Milan.

These lines, to be created by a new design team, will be divided into Ski, Après-Ski and Urban categories, and are designed for both the ski slopes and the city streets. All of the apparel will be feature the company’s historic three-color rooster logo.

The collections will be sold in selected sporting-goods stores, high-end contemporary multi-brand boutiques and department stores. Furthermore, Rossignol Apparel will open six mono-brand stores over the next six months in Europe, in such locations as Chamonix, Megève, Courmayeur, Crans Montana, Cortina d’Ampezzo and St. Moritz.

Locatelli was previously General Manager of Pierre Balmain, Costume National and Ittierre Group, former licensee of major fashion brands such as Galliano and Just Cavalli. “I am honored to be part of the Rossignol Group and thrilled about this much-awaited challenge,” he said in a statement. “To preserve and evolve the brand’s values and iconic DNA to the next level represents an unlimited potential of growth. And I firmly believe that infusing Rossignol’s heritage onto contemporary lifestyle wear will make our collections unique and authentic. It’s a whole new chapter to write.”

Added Bruno Cercley, CEO of the Rossignol Group: “We believe Rossignol is uniquely positioned to enter the apparel market. We have a strong winter sport heritage, technical competence and global distribution through 10.000 doors; we have matched this with a new design team that brings style and fashion to the equation. We are truly grateful to have Alessandro on board to lead this important venture for us. His background from fashion and lifestyle brands, working in Germany, Italy, France and Asia, brings him an in-depth knowledge of all phases of the apparel supply chain, making him the right man for the job.”