ALLSAINTS DEBUTS FIRST FRAGRANCE COLLECTION

Global contemporary fashion brand AllSaints has announced that it is expanding its portfolio with the launch of three distinct unisex fragrances. The brand’s first foray into the category explores scent in a way only AllSaints can – with an edgy delicacy that is full of unexpected contradictions.

The three fragrances within the collection—Sunset Riot, Metal Wave, and Incense City — pay tribute to the dichotomies that exist within the brand, and mirror the juxtapositions that exist within the consumer’s own life. Unlikely elements pulled from natural and industrial landscapes complement one another: leather and silver metal mingle with flora and wood, while sun and sand are met with smoke and concrete.

“AllSaints promotes the idea of diverse individuality,” said Wil Beedle, the brand’s chief creative director. “Our collections act as a catalyst for our global community to express their individual style, creative impulses and unique identity. No one thing defines who you are, and our first fragrance collection explores that through scent and design. The three fragrances were created to contrast, complement and contradict. We want both men and women to feel liberated by the fragrances’ capacity to open the boundless doors of self-expression.”