AMAZON, GUCCI, H&M AMONG INTERBRAND’S 100 BEST GLOBAL BRANDS

by Brian Lipton Sep 25, 2017

Interbrand has released its 2017 Best Global Brands ranking, which examines three key components, people, technology and brands, in determining the world’s 100 most valuable brands.

Fashion-related companies on the list included Amazon (5), Nike (18), Louis Vuitton (19), H&M (23), Zara (24), Hermes (32), Gucci (51), Adidas (55), Cartier (65), Burberry (86), Prada (94) and Dior (95).

“We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life,” said Jez Frampton, Global Chief Executive Officer of Interbrand. “In this ever-shifting context, growth becomes more challenging, which is why businesses need brands more than ever. The Best Global Brands understand that brands are the platform for growth.”