AMERICAN DREAM UNVEILS THE AVENUE
American Dream celebrated the grand opening of The Avenue, the luxury shopping and dining experience at the Bergen County mega-mall, on Friday. Anchored by Saks Fifth Avenue – the only New Jersey location of the luxury retailer – the 300,000-square-foot upscale retail mecca features a curated collection of world-renowned brands and boasts the first Northeast location of Carpaccio, a Bal Harbour favorite fine dining establishment.
The Avenue at American Dream is an immersive shopping experience showcasing unexpected design elements within the interiors, including two-story storefronts as well as intimate sitting salons and one-of-a-kind sculpture gardens designed by New Jersey native, Jonathan Adler.
Additionally, American Dream is celebrating the opening with a fashion and art exhibit throughout the interiors of The Avenue, entitled Intersection: Art Meets Fashion. Running through October 1st, the exhibition features collections by American designers currently available for purchase through Saks Fifth Avenue. The exhibit is further enhanced with a collection of art, created by American artists and curated by Ree and Jason Willaford of Galleri Urbane in Marfa and Dallas, Texas.
“There are few moments that make me as proud as unveiling The Avenue at American Dream,” said Don Ghermezian, CEO of American Dream. “The addition of luxury shopping from the most sought-after fashion brands to our world-class attractions and contemporary retail has solidified American Dream as a destination not seen anywhere else.”
The new Saks New Jersey at American Dream offers an expertly curated assortment of men’s and women’s fashion across all categories, with a focus on men’s merchandise and luxury handbags, shoes, and accessories. The 110,000-square-foot, two-level retail destination features one-of-a-kind shopping experiences and highly personalized customer service, including Saks’ famed personal styling and shopping offering, the Fifth Avenue Club, customized skin and beauty consultations, and same-day delivery.
New openings at The Avenue at American Dream also feature Dolce & Gabbana, Hermès, Mulberry, and Johnny Was. The Avenue will continue to define the future of retail as it expands its fashion and dining experiences in the coming months with additional openings, such as Alexander Wang, Anne Fontaine, Brüt –a champagne bar, Gentle Monster, Jonathan Adler, Zadig & Voltaire, and much more.
