SAKS FIFTH AVENUE RETURNS TO NEW JERSEY
Saks Fifth Avenue has re-entered the New Jersey market with the opening of a new store in The Avenue at American Dream.
Saks New Jersey at American Dream offers an expertly curated assortment of luxury fashion across all categories, with a focus on men’s, women’s, and kid’s ready-to-wear as well as luxury handbags, shoes, and accessories. The 110,000-square-foot, two-level shopping destination features one-of-a-kind experiences and highly personalized customer service, including Saks’ famed personal styling and shopping offering, the Fifth Avenue Club, customized skin and beauty consultations, same-day delivery, and more.
“We are pleased to extend the Saks Fifth Avenue experience into the New Jersey market and increase our presence in the Tri-state area,” said John Antonini, SVP, Director of Stores at Saks Fifth Avenue. “This location provides an exciting opportunity to deliver Saks Fifth Avenue’s industry-leading luxury assortment and highly personalized service to a new audience while being part of an innovative, experience-driven destination like American Dream. We look forward to welcoming customers from near and far to Saks New Jersey.”
Saks New Jersey offers a range of services as well, like the Fifth Avenue Club, where customers can get styled in a private dressing suite, prepped with personalized picks. Customers will also be able to virtually shop the latest collections at the retailer’s NYC flagship store with one of its Style Advisors. Plus, the retailer’s “Shoe Drop” service allows customers to try on shoes from the comfort of their own home – style advisors will bring an assortment of their selection to their homes to try at their own convenience.
In celebration of the opening, Saks New Jersey will host a charity shopping weekend with a percentage of sales benefiting the Women’s Rights Information Center on Friday, September 17th and Saturday, September 18th. Women’s Rights Information Center is a New Jersey-based nonprofit organization for women in transition to gain career, life and resource-building skills to be independent earners.
New Jersey was always good for Saks especially in the Bergan Mall where they sold better goods quite well. Their Short Hills store was a great store for them as well. They will continue to do well in NJ at the new location.