AMERICAN EAGLE FEATURES REAL MEN IN NEW #AERIEMAN UNDERWEAR CAMPAIGN

American Eagle has launched a new ad campaign for its men’s underwear line, Aerie, using four real men as models, without any retouching of their bodies.

The campaign, labeled #aerieman, features videos of four men, Matt, Kelvin, Doug, and Devin, “who love themselves inside and out,” according to the company. “This is a new, body-positive approach to men’s underwear.”

The line, which includes trunks, boxers, and briefs, has been designed for all-day comfort, according to American Eagle. It will retail from $12.50-$15.50.