AMERICAN EAGLE TEAMS UP WITH SNAPCHAT FOR VIRTUAL SHOPPING EXPERIENCE

American Eagle has launched its back-to-school 2021 “Future Together. Jeans Forever” campaign.

Actors Caleb McLaughlin and Jenna Ortega join the brand’s current headliners Addison Rae, Chase Stokes, and Madison Bailey. New fashion trends coupled with updated designs, fits, and fabrics aim to inspire customers to make a statement in their jeans.

Plus, in partnership with Snapchat, the brand is launching the “Dress Yourself” augmented reality experience. Users are now able to try on and shop selected looks from the back-to-school collection in augmented reality using the self-facing camera.

And, together with Bitmoji, American Eagle is introducing its first-ever digital clothing line with the help of its back-to-school cast. Users worldwide can check out Addison, Chase, Caleb, Jenna, and Madison’s individual Bitmoji avatars, outfitted in campaign looks, and dress their own Bitmoji in the AE x Bitmoji Collection on Snapchat and the Bitmoji app.

“As we celebrate the excitement of being back together, American Eagle’s ‘Future Together. Jeans Forever’ campaign symbolizes the brand’s continued mission to inspire positivity and support our customer’s freedom to be their truly unique self,” said Jennifer Foyle, president – executive creative director of American Eagle and Aerie. “We cannot wait to share our new denim styles—like high-waisted flare and baggy Mom jeans for her, and the continual comfort and flexibility of Athletic and Airflex for him—plus we have an amazing assortment of hoodies, baby polo tees, and flannels for versatile outfitting. This season, we are inspired by the optimism of young people as they head back to school and use their hallways as fashion runways.”

To celebrate the launch of the campaign, the cast will host a conversation on Clubhouse tonight, July 28, at 7:00 pm EST here.