AMERICAN EAGLE TO DROP MEN’S COLLECTION WITH LIL WAYNE
American Eagle Outfitters will debut a collaboration with Grammy award-winning and multi-platinum selling hip-hop music superstar Lil Wayne with the launch of the AE x Young Money collection.
The brand introduces the partnership as part of its fall ’19 campaign, which merges jeans, streetwear, youth culture, and music. This season, the brand will also lead with its most innovative assortment of jeans including the Curvy, AirFlex and Stacked fits, and the expansion of sizing within its jeans assortment.
The 25-piece AE x Young Money collection men’s clothing and accessories assortment features Young Money graphics and includes AE’s signature Stacked jeans, hoodies, t-shirts, shorts, boxers, socks, hats and more. The collection officially drops in-store and online on August 10 and ranges in price from $8 to $100. Loyal fans can be the first to shop the collection by signing up here: www.ae.com/youngmoney.
“I define my own style, on my own terms, and created a collection with American Eagle that is unapologetically me,” said Lil Wayne. “The AE x Young Money collection brings together music and fashion, two of the most powerful forms of self-expression that have allowed me to always live my truth.”
The fall ’19 storyline and imagery stays true to the #AExME brand platform, celebrating freedom, inclusion, empowerment, and difference. Set in a gymnasium to the theme of homecoming, the campaign imagery was shot by Mayan Toledano. The campaign video created by cinematographer, Mathieu Plainfossé, celebrates individuality as the brand’s cast of Gen Z creatives express themselves through dance and a live performance of Lil Wayne rapping his hit single “Uproar.”
“American Eagle is the authority in jeans innovation, quality, fit and value, and we are excited to launch even more fit offerings and expanded sizes across all stores and online. AE is unleashing the power of inclusivity, and we’re throwing a party this back-school-season for everybody,” added Chad Kessler, global brand president of American Eagle. “Our collaboration with Lil Wayne and the AE x Young Money collection has brought together a diverse cast of creatives who are expressing themselves through music, dance, skateboarding, and live performances while highlighting the true comfort and flexibility of AE jeans.”