AMIRI RELEASES CAPSULE WITH L.A. GRASSROOTS BRAND CHEMIST
Spring/summer 2021 marked a homecoming for Amiri, presenting its collection in the brand’s native Los Angeles for the first time as a proud tribute to West Coast culture. Expanding this narrative, Amiri has announced a special capsule collection created in collaboration with independent L.A. grassroots brand Chemist as a continuation of its commitment to community and creative partnership.
In tune with Mike Amiri’s own artistic ethos, Chemist was founded in 2016 by Akina Sato as a sustainable and collaborative design project crafting wearable art from repurposed vintage materials. A favorite of musicians such as Travis Scott, Erika Badu, and Young Thug, the brand is currently only sold by renowned Los Angeles fashion boutique Maxfield, just as Amiri was at the very beginning of its journey.
Within this new capsule Chemist’s hallmark leather star appliqués embellish signature Amiri silhouettes including soft cotton jersey leisurewear and distressed denim. Cast in athletic-inspired hues of forest green, sky blue and classic black and white, the color palette reflects Amiri’s spring/summer ‘21 sportswear influences.
“Working with a brand like Mike’s is very different than what I’m used to doing, but our mentality is the same,” said Sato. “We both enjoy making something different and making it well. I always see Mike at the flea market, checking out vintage and talking to folks. I really feel a connection to people who can appreciate vintage clothing. The biggest thing for me is to be able to work with someone that I like as a person, and that’s definitely true of Mike Amiri.”
The Amiri x Chemist capsule is now available on amiri.com, Amiri Rodeo Drive, and at select global retailers.
