APL OPENS AT THE GROVE
APL opened its first-ever flagship store at The Grove in Los Angeles last month.
The 3,000 square-foot store offers the most comprehensive assortment of APLs in the world. In addition to carrying the latest offerings from the holiday 2019 collection, the brand will also introduce its children’s line of sneakers which exclusively debuted at the store opening.
Designed with European-based architect Bernard Dubois, the store features 31-foot ceilings, reminiscent of both a fashion runway and the track in a 100-meter dash.
“For our first store, we knew it had to be in Los Angeles and it needed to embody our brand and our city. Los Angeles is often referred to as the city of angels, so we wanted to create a space that felt like you were stepping into heaven,” said co-founders Adam and Ryan Goldston in a statement. “Our design philosophy has always been simple yet severe, so we created a space that embodies this. The space and design are incredibly dramatic, but serene at the same time which was achieved by playing with proportions, colors, materials, and our products. Our ultimate goal with our first flagship is for people to step into the space and walk away with a feeling, emotion, memory, and connection they will never forget.”
To celebrate the opening, APL released a store exclusive TechLoom Bliss in purple and gold as an ode to the sports culture of the city. This launch will be followed by a series of seasonal limited-edition store exclusives beginning in the first quarter of 2020. APL has also collaborated with L.A.-based Cotton Citizen to create custom uniforms for APL’s retail employees.
With its continued belief of giving and commitment to the betterment of the City of Los Angeles, APL partnered with the Los Angeles Regional Food Bank to donate 20 meals for each pair of shoes sold in the first 24 hours the store is open.
APL has been building the foundation of its brand since 2009 with the objective of truly understanding what the consumer desires. Upon major success through the brand’s direct-to-consumer business and curated wholesale partners, APL continues to strategically expand into several international gateway cities through 2022. As with the Los Angeles flagship, each space will be unique and draw inspiration from the respective city.