by Stephen Garner

Centric Brands, the owner of Hudson, Robert Graham, and Swims, has named Pamela Gill Alabaster as its new chief marketing officer, reporting to Jason Rabin, the company’s chief executive officer.

As a member of the executive leadership team, Alabaster will oversee corporate marketing and communications functions. In this role, she will be responsible for shaping and enhancing the company’s reputation with key stakeholders and supporting the marketing of its portfolio of licensed and wholly-owned fashion brands.

Alabaster has more than 25 years of experience building world-class consumer brands. She has served in executive leadership positions in brand marketing, corporate communications, public affairs, and corporate responsibility/CSR at Revlon, The Estée Lauder Companies, L’Oréal, and Philip Morris.

“As we establish awareness of Centric Brands as an innovative industry leader with an unparalleled portfolio of iconic, admired apparel and accessories brands, recognized for its exceptional know-how in creative design, product development and marketing, we are delighted to have Pam on board to lead our strategic marketing and communications initiatives,” said Rabin. “Pam’s experience, insight, creativity, and proven ability as a consumer and corporate brand builder, will be central to this newly established role, and I am delighted to welcome her to Centric Brands.”