AR Tops List Of Future Shopping Experiences
Shopping decisions that will be powered by augmented reality (AR), as well as virtual reality (VR), are among the top retail technology trends of the future, as reported in a press release by Infiniti Research. For example, with AR, shoppers interact with a mirror or screen to help them visualize how a piece of furniture would look in a room in their homes. AR also enables shoppers to see how garments look on them without having to try them on. To make store experiences more personalized for customers, retailers will increasingly use beacons, Internet of Things (IoT) devices and mobile apps. Infiniti’s report said this retail trend is a “sure shot” for obtaining more customer loyalty and satisfaction as it helps shoppers find products that most closely match their tastes and needs. Restocking robots are also in retail’s future, Infiniti said. Large retail stores represent a special challenge to continually monitor, and Infiniti expects these problems to be solved by robots roaming the long aisles looking for misplaced items, inaccurate price tags and empty shelves, and then sending data-driven reports back to the main computer system and employees. Read more at Retail Dive.
