Are Mobile Apps Worth It For Small Retailers?

If you are in the market for newborn apparel, you may hop online or on an app to buy from a national retailer like BuyBuy Baby. Or, you could visit one of its 126 brick-and-mortar stores. However, if you want to support an independent children’s retailer you may think your only option is to go to the physical location. However, children’s retailer Little Birdies Boutique in Washington, D.C., has an additional option that many small businesses are exploring — its own app. Of course, shoppers can buy their children’s goods online, but Shanlee Johnson, owner and founder of Little Birdies Boutique, launched her store app to create another sales channel for the company. Read more at Retail Dive.