Are Too Many Collaborations Diluting Hype?

New research from EDITED — a leading data company that works with brands and retailers across the world — is asking if fashion has reached peak collaboration. It’s something Hypebeast dissected upon the arrival of Balenciaga x adidas, and while we came to the conclusion that brands could be pushing the limit too far, it seems there’s more to unpack, notably how too many collaborations could be diluting hype and hysteria. Read more at Hypebeast.