SAXX underwear is welcoming NFL players — and brothers — Stefon and Trevon Diggs of the Buffalo Bills and Dallas Cowboys respectively, as ‘Chief Ball Officers.’
Famous for its patented BallPark Pouch, SAXX knows a thing or two about securing…ahem…equipment, as do wide receiver Stefon Diggs and defensive back Trevon Diggs. The Diggs brothers have always dreamed of teaming up, and while SAXX can’t grant that wish on the field, it brought the duo together for a unique off-field opportunity.
“Our BallPark Pouch secures balls just as well as Stefon when he’s catching a game-winning touchdown or Trevon when he’s grabbing a highlight reel-caliber interception. So, when we learned they were also fans of our underwear we knew we had to bring them on board as our first-ever Chief Ball Officers,” said Wendy Bennison, Chief Executive Officer, SAXX. “We’re glad to be able to give them the chance to finally be on the same team.”
“I’m big on both style and comfort – and that includes my underwear,” said Stefon. “I’ve tried a lot of different underwear brands and it doesn’t get any better than SAXX.
“I’m excited to team up with my brother,” said Trevon. “It’s something we’ve always wanted to do, so we couldn’t pass up the opportunity to ball out together.”
The Chief Ball Officers will appear in a new digital ad produced by Palette Group. The spot shows Stefon and Trevon arriving at SAXX Headquarters for their first day on the job. Office manager Jerry — played by SAXX’s multi-talented Vice President of Sales, Adam Craig — welcomes the newest CBOs and brothers to the office before running them through a comically unconventional onboarding.
The creative closes with Jerry trying and failing to catch a football. Stefon and Trevon give their new colleague a few tips and the trio huddles up for a “one, two, three, secure the balls!” chant.
To give fans skin in the game, Stefon and Trevon’s performance on the field during the upcoming football season will trigger flash deals on SAXX products. Every touchdown caught by Stefon will activate a sitewide 10% off discount on SAXXUnderwear.com for a limited time, while the same deal will apply to every interception by Trevon. Promo codes will be posted on social media in real-time and last for a limited time.