The Under Armour Lesson: Athlete Endorsers Can’t Save A Brand

Under Armour has had four very bad quarters in a row, and on Tuesday the company slashed its outlook for 2017 and its shares fell to a four-year low. This is despite having an incredible, star-studded lineup of sponsored athletes: Steph Curry, Tom Brady, Jordan Spieth, Michael Phelps, Cam Newton, Lindsey Vonn, Bryce Harper, Clayton Kershaw, and Misty Copeland are all Under Armour athletes. But it hasn’t much moved the needle for the company: sales in North America fell 12% in the third quarter to $1.07 billion. With big displays in stores showing off Under Armour’s stars, you might think it would draw kids over to the Under Armour section. Read more at Yahoo Finance.