Athletic apparel maker ASICS is launching a new media campaign with the slogan “WANT IT MORE”, which will call upon all athletes to step up their training efforts and realize ever-greater achievements This fully-integrated campaign will publish across media platforms, including TV advertising, out of home, sponsored-events, multimedia, and major social media outlets. It was conceived by 180 Amsterdam and features films by Henry Alex Rubin, an Academy Award-nominated, feature-and documentary-maker.
Beginning on March1, the “WANT IT MORE” digital platform will keep pace with the annual sporting calendar, and inspire the community to stay motivated during their workouts via two key components. The first is the Fitter in :15 Campaign, which will live on the company’s Instagram account, and which features a collection of 15-second training optimization films that reveal different ways to take your workout to the next level.
Secondly, there is train-offs, a series of’ short films in which a variety of athletes will demonstrate how hard and far they can train, and then challenge each other to train-offs. The films will be posted to #wantitmore. As the year progresses, ASICS will shift from sponsored-athlete train-offs toward challenging the world to try to out-train its elite athletes.
“With this campaign, ASICS aims to inspire and motivate athletes to reach their goals,” said Paul Miles, senior general manager of ASICS’ Global Brand Marketing Division. “We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, ASICS celebrates the passion that connects athletes of all levels, from professionals to everyday warriors, and shares that spirit across the world.”