Nike’s only all Air Jordan-brand store, 306 Yonge, which opened as a pop-up this past weekend in Toronto in conjunction with the NBA All-Star Game, will return permanently this summer according to the company’s website. The new store is being run in conjunction with Foot Locker. Further details are forthcoming.
Among the celebrities who dropped by the store over the weekend were brand namesake and basketball legend Michael Jordan, as well as NBA players Carmelo Anthony and Russell Westbrook.
The pop-up store carried many of the newest Air Jordan models, including the Jordan X OVO collection. Each piece in the black and white-based line, which includes footwear, apparel and accessories, features Nike’s iconic Jumpman along with the OVO’s hallmark owl. That line is now available throughout Canada and in Los Angeles.