ASK THE EXPERT: “SELLING IS…” SALES TRAINING TECHNIQUES THAT WORK!

We all know hiring employees with strong selling skills is the secret to a strong business. But knowing is different than doing! Since it takes more than just finding sellers with engaging personalities, MR, in partnership with BJ Stringham of UWM Men’s Shop and Selling Is, is sharing a series of five sales training videos featuring specific techniques designed to ring registers and generate customer loyalty. We thank BJ Stringham from UWM for creating and sharing the valuable content that’s made a big difference at his store.  —Karen Alberg Grossman

The Stringham family has always been the driving force behind our store’s sales. We believed, erroneously, that only a Stringham can do what we do when it comes to relationships and sales. Turns out we were dead wrong. Since stepping off the sales floor in late 2020, our company has experienced the best sales of our 119-year history in 2022, 2023, and now 2024, all without a single sale made by a Stringham. It is a testament to the importance of sharing institutional knowledge about how men shop and how to maximize their experience while shopping in our store. Trusting in our video training series has changed our lives and bettered those of our excellent salespeople. These skills can be taught and constantly sharpened, even for seasoned sales associates. As specialty stores, we spend most of our resources on great products, marketing, and advertising. It’s time to use great training tools to invest in the people who represent our shops!

How Do I Combine Connection And Product?

To be as efficient as possible with the time our customers give us and to create the most significant connection to help our customers most effectively, we must combine product and personal connections in the same conversation.

Photo at top by Headway.