AUTHENTIC ACQUIRES SPERRY
Authentic Brands Group (Authentic), has announced the purchase of Sperry, an American heritage footwear brand. Through the acquisition, the ALDO Group comes on board as Sperry’s North American operating partner for wholesale, e-commerce, and store operations, as well as the brand’s partner for footwear design, production, and distribution globally.
“We are excited to bring Sperry into the Authentic platform,” said Jamie Salter, Chairman and CEO of Authentic. “Sperry’s influence extends far beyond fashion, embodying a lifestyle that celebrates exploration. We look forward to launching Sperry into a new era alongside ALDO Group, an incredible partner and leader in the footwear industry.”
An icon of classic style, Sperry has become a trailblazer in timeless footwear and modern casuals. The brand is renowned for its iconic boat shoes that left an enduring impact on casual and leisure footwear worldwide. With a heritage spanning over 90 years, the Sperry’s commitment to quality, comfort and timeless design continues to resonate, making it a symbol of timeless style and adventure.
Authentic will leverage its global network of category experts and best-in-class operating partners to grow Sperry’s product offerings and expand its market share worldwide. The company will convert the Sperry business into a licensed model in line with its proven playbook. Authentic recognizes a significant opportunity to grow Sperry’s lifestyle offerings, including rainwear, sportswear, bags, and accessories, with a particular focus on expanding its presence across the APAC region.
“I’m thrilled to further deepen our partnership with Authentic and to announce that Sperry, an iconic casual brand we’ve long admired, is joining the ALDO Group. At our core, we are retailers where the direct relationship with the consumer is key. We’re looking forward to adding 23 Sperry stores to the 430 other branded stores we operate in North America, as well as welcoming Sperry’s store employees to our team. Our powerful operational structure for stores, wholesale, and e-comm has been built over five decades, and we’re excited to put our deep experience to use right away elevating Sperry,” said David Bensadoun, CEO of the ALDO Group.
