AUTHENTIC BRANDS GROUP PARTNERS WITH K9 WEAR TO LAUNCH PET COLLECTION

Authentic Brands Group, a global brand development and licensing company, announces a partnership with K9 Wear, a pet fashion company for Izod. The partnership will introduce a collection of dog and cat products: dog harnesses, colorful bandanas, weatherproof travel raincoats, bowls, collars and leashes. It is designed by K9 Wear’s Creative Director and veteran fashion designer Jeffrey Banks. 

“The launch of Izod pet reflects our ongoing mission to expand Izod’s appeal to new markets while maintaining its classic style and heritage,” said Jean Fei, Senior Vice President, Active and Classic Brands – Lifestyle at Authentic. “Partnering with K9 Wear allows us to bring the same commitment to quality and design that our customers expect from Izod, but now for their furry friends. We couldn’t be more excited to offer this unique line to pet lovers everywhere.” 

Vibrant colors, embellishments and high-quality materials are the trademark of the new line. K9 Wear is best known for its military-grade breathable mesh harnesses and fashionable dog apparel. Every product has been tested on a variety of dog sizes and breeds to ensure the ultimate safety, comfort and fit. 

“We are so delighted to announce our partnership with Authentic for Izod,” said Frank Cammarata, CEO of K9 Wear, Inc. “Merging our vast pet-industry expertise with Authentic’s impressive global network with our partnership enables us to deliver fresh and affordable pet products to the market. We look forward to outstanding success in our new venture.” 

The dog apparel and accessories line launches in early Spring of this year and will be available at department stores, specialty retailers and e-commerce sites.