ABOUT THE AUTHOR
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UNDERSTANDING SUSTAINABILITY
by Heather Falconer
Jul 19, 2021
A thought-provoking panel held last month examined how our industry can move toward sustainable luxury.
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THE ART OF GIFTING TO INFLUENCERS
by Heather Falconer
Apr 21, 2021
The theory is that placing your product into the hands of an influencer who is likely to enjoy it results in genuine, relatable content that the influencer’s community will trust, find engaging, and memorable.
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GUEST EDITORIAL: CREATING CAMPAIGNS THAT INFLUENCE
by Heather Falconer
Mar 05, 2021
We’re all too familiar with the word “influencer” nowadays, but what does it actually mean to influence?
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