ABOUT THE AUTHOR
WILL STOCKING ETHICALLY SOURCED GOODS BE A MARKETING ADVANTAGE?
A retailer wants to know how focused he needs to be on communicating where his store’s products come from and how they are made.
Read MoreHow Much Should I Spend on My New Store’s First Open-to-Buy?
A retailer who is opening a new store asks merchandise analyst Steve Pruitt about how much to spend initially.
Read MoreWhat Can Retailers Learn from Gap’s Mistakes?
Merchandise planning expert Steve Pruitt talks about how to avoid the sort of inventory planning mistakes that led to Gap closing a quarter of its U.S. stores.
Read MoreAre Seasonal Suits Worth Stocking at Retail?
Merchandise planning expert Steve Pruitt takes a question from a retailer who asks, “Is the summer suit still an important element in men’s wardrobes?”
Read MoreGoing Back to Pitti for Product
Q: I’m hearing some merchants talk about going back to Italy for the Pitti Uomo …
Continue reading “Going Back to Pitti for Product”
Read MoreHow Technology is Affecting Menswear Business
Q: I’ve been reading about the merging of technology and fashion, such as the Apple …
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Read MoreWhen is it a Good Idea to Overbuy?
A reader asks merchandise planning expert Steve Pruitt, “If business is going to be okay in the fall, are there any categories I should overbuy in?
Read MoreWhat Qualities Make a Great Buyer?
Merchandise planning expert Steve Pruitt takes a question from a retailer who asks, “What advice can you give me on what makes a great buyer?”
Read MoreBad Weather’s Effect on Sales
A retailer asks merchandise planning expert Steve Pruitt, “The recent onslaught of winter storms has really put a damper on our business. What can I do to minimize the damage?”
Read MoreThe Most Common Sales Mistakes
Merchandise planning expert Steve Pruitt talks about the biggest mistakes that retail salespeople make and how to train sales staff.
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