ABOUT THE AUTHOR
Will December sales beat expectations?
Merchandise planning and strategy expert Steve Pruitt takes a question from a retailer who asks, “Is the success of Black Friday a sign of a good December to come?”
Read MoreShould traditional men’s specialty stores add e-commerce?
A reader asks, “Should I be worried about building an online component to my business?” See how our merchandise planning and strategy expert Steve Pruitt answers.
Read MoreHow to get customers excited about fall product
Steve Pruitt takes a question from a retailer who asks, “What can I do to get customers excited about my fall product?”
Read MoreTo stay on top of the changing economy, update your plan
Steve Pruitt: You should be doing a major update to your plans once a month and review them each week to make further refinements. And remember, this is not just a strategy for staying on top of a changing economic climate.
Read MoreChoose marketing over markdowns
Q: My inventory is high, but only in certain classes and a few sizes. I …
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Read MoreDon’t let double-dip fears drag you down
Consultant Steve Pruitt discusses the possibility of a “double dip” recession and how it might …
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Read MoreEarly fall markdowns
Q: I’ve seen some of the big department stores marking down early fall merchandise. Is …
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Read MoreNo exciting product?
Q: I haven’t seen any really exciting product for fall. How can I drive sales …
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Read MoreHow will consumers handle price increases?
Q: I understand that prices are going up, but how should that affect my buy …
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Read MoreWhen is it time to mark down?
Q: The big department stores in my area have already started to go on sale. …
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