BALENCIAGA TO STAGE ON-SITE BAG CUSTOMIZATION IN NEW YORK CITY

In two New York locations, each for a limited time, Balenciaga will offer a selection of the winter ‘19 bags with an in-store graffiti personalization option.

The first of the launches is from September 5th to the 8th, at the Balenciaga store located within the Saks Fifth Avenue flagship store. The second is from September 15th to the 20th at the Balenciaga flagship on Madison Avenue.

For the duration of each of the launches, a graffiti artist will be on-site to tag a selection of bags with a customer’s first name, initials, or birthdate. Bags available for customization include the new Balenciaga Hourglass, in multiple sizes and materials, plus many styles from the Balenciaga Shopping line.

The bags, in bright red, acid fuchsia, pavement black, billboard white, or cement grey leathers, when expertly tagged, evoke familiar tones from an urban landscape marked for anything from construction zoning to artistic expression.

Customization will also be available at other times in Los Angeles and Miami.