BARBOUR COLLABORATES WITH BARACUTA
In a collaboration that brings two very British brands together, it’s a celebration of Baracuta’s One and Only Original Harrington Jacket – known worldwide as the G9. Born in Manchester in 1938, just one year after the brands inception, 2023 marks its 85th Anniversary. The collection re-imagines this iconic style with Barbour’s signature details to create a contemporary interpretation of a much-loved classic, merging heritage with modernity. With seamless synergy, the Barbour x Baracuta collaboration celebrates Baracuta’s quintessential British heritage with Barbour’s deep-rooted DNA and classic functional features to finish.
The collection is inspired by the preppy ‘Ivy League Style’ which first rose to prominence at the turn of the 20th century. Pioneered by elite East Coast American students who desired clothing that took them from the lectures to the sports field, it was a huge attraction amongst Brits in the 1960s, who interpreted this style and made it their own. The UK Ivy League look was more modish and included new elements such as workwear, silk scarfs and paneled flat caps. Paying homage to these links, this collection presents three styles in various colorways that embraces this concept.
In three distinctive outerwear styles, the jackets feature a striking combination of both brands signature tartans, the Barbour Classic Tartan and Baracuta Fodera Fraser Tartan lining.
The Barbour x Baracuta Porton Wax is Barbour’s take on Baracuta’s traditional G9 style jacket. Featuring elasticated ribbed cuffs and a two-stud collar this waxed cotton style is presented in an olive or navy colourway.
The second waxed cotton style in this collection is the Barbour x Baracuta Brown Wax which is presented in a black or olive colorway. Based on the silhouette of Baracuta’s signature G4 Jacket which was first released by the brand in 1944. Offering a slightly roomier fit than the brand’s iconic G9 Harrington Jacket, the G4 known as G9’s sibling, offers a balance between casual and formal style. This season, this classic style is brought to life with Barbour’s signature 8oz waxed cotton, to bring optimal weatherproof functionality to the forefront of the design. Complete with a horizontal-cord-lined stand collar, two deep flap pockets and safety wallet pockets for optimal storage, and Baracuta’s signature umbrella back yoke that’s designed to keep rainwater at bay. With a fusion of Barbour’s classic Tartan and Baracuta’s iconic Fraser Tartan lining finish this piece effortlessly.
Re-imagining Baracuta’s iconic style with Barbour’s signature details is highlighted in the Barbour x Baracuta Clayton Wax. This 8oz heavyweight waxed jacket, features 6 pockets to the front and 3 pockets to the back, including an umbrella pocket curated for optimal storage. Key features also include a double stud collar up to the hood for weather protection made up of 8 whale corduroy fabric. This design is the perfect blend of both British brands.
Ian Bergin, Director of Menswear explained “It’s been a great pleasure to work with the Baracuta design team on developing this collaboration. The G9 with its umbrella yolk and Fraser tartan is a men’s classic; we have used that as the bedrock of the collection and fused that with iconic Barbour DNA in terms of our Barbour family Classic tartan and our all-weather 8oz Oban wax cotton. The idea was to create a small range of instant collectables and we worked with the Baracuta team to refine and perfect our ideas. The two brands working together is all about the correct approach to authenticity and relevance focusing on how iconic heritage brands interpret the past for a modern consumer.”
Baracuta added: “It’s been a natural match. We deeply respect Barbour’s history, heritage, commitment to craftsmanship and quality. Barbour’s products are known for their durability and style, with some being globally recognised as true icons of British fashion. We enjoyed working with the Barbour team, creating pieces that last for decades and pay tribute to the values we both cherish, while also blending the best of our two brands. We hope all Baracuta and Barbour fans will love this Limited Edition as much as we do. It’s a unique, distinguished, and modern collection of three collectibles that perfectly reflect Ivy Style inspiration.”
