BARNEYS NEW YORK INITIATES THE LOVE PEACE JOY PROJECT
Barneys New York has initiated the Love Peace Joy Project, which includes the creation of its famed holiday windows at both at its Madison Avenue and Chelsea stores, as well as special products for sale over the next few weeks. The project will continue through January 3, 2017.
The luxury retailer has collaborated with a wide range of artists, including Nick Cave, Rob Pruitt, and Trey Parker and Matt Stone to create inventive interpretations of “Love, Peace, and Joy” for the holiday, which will be featured in the windows. In addition, products from both Cage and artists collaborative Studio Job will be available starting on November 17 with items ranging from custom lollipops for $18, to silk scarves for $240, and a bronzed stamp mirror for $5,595.
As part of the initiative, the retailer’s newly launched Barneys New York Foundation will debut the #LovePeaceJoyProject, beginning on November 16. It encourages audiences to share a photo of themselves forming a heart with their thumbs and forefingers to represent Love, making a Peace sign, or jumping for Joy on social media. For each post, the Barneys New York Foundation will then provide a $5 donation to Amy Schumer and stylist Leesa Evan’s STYLEFUND, which is aimed at the cultivation of personal well-being by guiding women on how to find their individual style silhouette to create true confidence, and to Russell Westbrook Why Not? Foundation, which inspires the lives of children by empowering them to ask “Why Not?” and teaching them to never give up.
Furthermore, at select Barneys New York flagship stores, customers will find The Love Machine, a digital vending machine that is activated by a $20 donation (to be split between STYLEFUND and the Russell Westbrook Why Not? Foundation) and which dispenses a holiday surprise such as a mystery gift card or Love Peace Joy themed playing cards, pins, and patches
“I’m so excited to be part of the #LovePeaceJoyProject campaign,” said Schumer. “This incredible support from Barneys helps STYLEFUND reframe fashion to use clothing as a tool for well-being so every woman can dress with confidence daily.”
“I have a longstanding relationship with Barneys New York, but am especially honored to now be working with them on this important initiative,” said Westbrook. “I am optimistic that the #LovePeaceJoyProject will help my Why Not? Foundation achieve even greater success in empowering children and helping them to reach their greatest potential.”
